ONI Denim L720-12B "Ladies" 12oz Wide Straight Jeans

Description

ONI drew this pattern from a blank sheet. Rather than adapting one of its men's blocks, the brand built the L720 for a woman's body from the start – balancing the proportions of waist and rise, and placing the back pockets where they give a clean, vintage line rather than where a scaled-down men's pattern would leave them. It is the third ONI Ladies capsule, and the care in the drafting shows in how the jeans sit.

The denim is a 12oz selvedge low tension woven on vintage shuttle looms from a mix of yarns in different thicknesses, which gives the cloth a light crunch and a hand that is firm yet supple: the texture and substance of proper Japanese denim, at a weight that wears easily all day. It comes one-washed, ready to wear.

The cut is a wide straight with a high rise and a generous, straight leg from the thigh to the hem – relaxed and easy to wear, with none of the character stripped out. Construction is full ONI: custom copper doughnut buttons on a button fly, original punched rivets, a cowhide leather patch and the selvedge ID at the outseam, plus the women's line's quiet signature – purple thread at the coin-pocket opening and the inner bar tacks of the back pockets. 100% cotton. Made in Japan.

ONI makes the L720 in two versions, zip fly and button fly, and we stock the button-fly L720-12B. It is the more traditional construction – the one on every vintage pair this pattern looks back to – and the one that ages best: a button fly keeps the front flat and clean, never fails the way a zip can, and its placket fades and softens along with the rest of the jeans.

Fit Notes: This model fits true to size – we recommend taking your usual size. ONI's women's sizes run 0–4; as a guide, a size 1 measures 27.2' at the waist and corresponds roughly to a 25–26 in American brands, a size 2 (28.3') to a 26–27, and so on. The cut is a wide straight with a high rise and a generous, straight leg from the thigh to an 8.3' opening. The denim has been one-washed, so no further…