For denim, boot and workwear brands
Your brand, where the denimheads are
Denim, boots, leather goods or workwear: a storefront on DENIMHEAD puts your whole catalogue, your products and how they age in front of a community that buys heritage pieces on purpose, and wears them for years.
View a live example storefront.
At a glance
Your catalogue
Every model with photos, specs and raw and one-wash size charts, maintained by you.
How it ages
A Fade Archive of your denim, leather and canvas, worn by real people, plus every item members tag with your brand.
Your products
Your live products, connected from your feed, with BUY NOW to your own site.
Where to buy
Your shops and stockists with opening hours, directions and Street View.
Your brand, your words
Your logo, three images and a description with headings, pictures and links. A verified Partner tick, your website and socials, and no DENIMHEAD logo or competitor ads anywhere on your page.
Every model, the way you would describe it
Your models are grouped by type (jeans, jackets, boots, shirts, hats, accessories) with a search box once the range grows. Each one has its own page with up to ten photos, a description, the full spec sheet and size charts raw and after one wash, in inches or centimetres at the tap of a button.
- Spec sheets that answer the questions: fit, fabric, mill, weight, composition, weave, made in, sanforised, selvedge, SKU, release year, sizing notes and care.
- Raw and one-wash size charts: seven measurements per size, entered in your unit and converted for every reader.
- Rename and update any time: changes show everywhere the model is tagged, and its web address never changes.
Showcase how your denim and leather products age over time
Your Fade Archive shows real jeans, jackets, boots and workwear with the wears, washes and soaks behind them, each with its own public page. Underneath your page, FROM THE COMMUNITY collects every item and post members have tagged with your brand.
- Post to the feed as your brand, under your name and logo.
- Wear data, not marketing copy: the numbers this community actually compares.
- Repairs too: a Repair Service & Archive if you offer repairs.
Your own products, one tap from buying
We connect with your product feed, so your page shows your live products with prices, sale prices, sizes in stock and BUY NOW to your own shop. Your products also appear in the DENIMHEAD Shop, under “Buy it new” on your model pages and in FOR SALE rails across the app.
Run your own shops? Each one is listed with opening hours, services and directions.
Included
Everything that comes with your page
- Your full catalogue of models, grouped by type
- Model pages with photos, specs and raw and one-wash size charts
- A Fade Archive with wear and wash counts
- FROM THE COMMUNITY: every item tagged with your brand
- Your shops and stockists, with hours and directions
- Your live products from your product feed, with BUY NOW
- Your own page in the apps and on the web at denimhead.app/org/your-name
- Logo, three page images and a rich description with headings, pictures and links
- A verified Partner tick once your claim is approved
- Your website, phone, email and social links
- Posts to the feed as your business, under your name and logo
- A clean page: no DENIMHEAD logo, no competitor ads and no other sellers’ stock
- Team members who can edit the page from a phone or a computer
- Free fade competitions for the community, with your logo as sponsor
See everything in a partnership, including free competitions.
Free for founding partners
Every feature on this page is free for businesses that join during 2026. We will give you notice before anything changes.
See how to joinApart from the competition, the screenshots on this page show Signal Box Denim Co., Weft & Welt and Bobbin & Darn, three fictional businesses we created to show the features without featuring any real company. Everything you see is the real DENIMHEAD app.