Competitions

Host your own fade competition

Brands, retailers, clubs and individual denimheads can run a competition on DENIMHEAD. Set the rules, pick the judges, line up the prizes, and let the community enter the pieces they have been putting the hours into.

Raw denim jeans and jackets, boots, chore coats, work shirts, heritage workwear: if it fades, ages or patinas, you can build a competition around it. Hosting is free.

Apply to host See one running now

See how it looks

Example of our Fast Fades Competition we are running.

The Fast Fades competition page in the DENIMHEAD app: the cover artwork, an ENTRIES OPEN status, an ENTER button, and a grid of entered jeans and jackets with search and item type filters. — **Your competition page**Your cover, status and an ENTER button, over a grid of every piece entered. Readers can search entrants, brands and models and filter by item type.

An entry in card view: @atomicdust44 with Indigo Territory Clancy 25oz jeans, a photo carousel, and the 365 wears and 10 photos behind the piece. — **Every entry, with its history**Each entry carries its photos and the wear and wash record behind it, so you are judging the journey as well as the result.

The competition details page: the cover, the sponsors' logos, the entry dates, the about text and the rules. — **Rules, dates and sponsors**A full details page with your sponsors' logos, your dates, and your rules written in rich text.

Who can host

Brands

Run a fade-off for one of your models or your whole range, put your own product up as the prize, and see how your denim, leather or canvas actually ages on real people.

Retailers

Bring your customers together around the brands you stock. A competition gives people a reason to come back, post, and talk about what they bought from you.

Clubs and communities

Already run a fade-off on a forum, a Discord or Instagram? Move it somewhere built for it, with entries, judging and results in one place.

Individual denimheads

You do not need to be a company. If you have an idea for a competition and the time to see it through, apply and tell us about it.

What it can be for

Choose which item types your competition accepts. One type or several.

Jeans
Jackets
Boots and footwear
Shirts
T-shirts
Overalls
Shorts
Hats
Accessories

Run it your way

Cost to host: Free. There is no charge to host a competition on DENIMHEAD, and entering is free for everyone taking part.
Fade race from new: Everyone starts with an unworn piece and the competition runs over months. Entrants register at the start and submit the result at the end.
Pre-worn: Well worn pieces are welcome, as long as the entrant wore them from new themselves. You can set a minimum time worn, like the year Fast Fades asks for.
Registration, then competition: A sign-up window first, then the competition runs between its own start and end dates.
One open window: No separate registration. People enter on any day between the start and end dates.

The tools you get

Your own competition page in the app and on the web, with a shareable link, your cover artwork and a reserved hashtag.
Judges. Invite a panel by username, or judge it yourself. Judges score each entry, keep private notes, and see the full wear and wash history behind it.
Verification photos. Ask entrants for a proof shot, such as the piece beside a handwritten card, and upload an example so they know exactly what you want. Proof shots stay private to the entrant, the host and the judges.
Entry rules. How many entries each person may make, the fewest photos an entry needs, a cap on participants, and the conditions entrants confirm before they enter.
Prizes and sponsors. List the prizes, and add sponsors with their own logos and links.
Rich text rules, written in the web editor and shown on your competition page.
Announcements to everyone taking part, plus automatic notifications when entries open, when the competition starts, as it nears the end and when it closes.
Winners. Pick winners for each prize and announce them. The competition feed becomes the results page, with the winners first.
Entries posted to the feed. Every entry is shared to the main DENIMHEAD feed with your hashtag, putting your competition in front of the whole community.
Moderation built in. Every photo and every word goes through the same moderation as the rest of DENIMHEAD.

How to apply

Create a free DENIMHEAD account Get the app on iOS or Android, or sign up on the web.
Tap APPLY TO HOST Open COMPETITIONS on the main feed and tap +, or find Apply to host in the menu. Tell us the name, the idea, the item types, the prizes and the dates you have in mind.
We review your application Our team reads every application and gets back to you by email, usually within a few days.
Set it up and publish Once approved, finish your competition in the web editor at denimhead.app: cover, rules, judges, sponsors and entry rules. Publish when you are ready and it goes live.

Have questions before you apply? Whether it is a big brand launch or a small fade-off between friends, get in touch and we will help you shape it.

Ready to host?

It is free to host. Sign in, open COMPETITIONS and tap APPLY TO HOST.

Apply on the web