Partners
Meet the customers who wear it in, not out
DENIMHEAD is where raw denim, leather boot and heritage workwear enthusiasts track every wear, log every wash and share how their pieces age. We give the brands, shops and repairers they buy from a place in that community: your own storefront, your products, your archives, your posts and your own competitions.
View a live example storefront.
Who it is for
Choose your business
Brands
Your catalogue with specs and size charts, real fades, your products and where to buy them.
For brands →Retailers
Your live stock with BUY NOW to your own site, every shop you run and the brands you carry.
For retailers →Repairers and tailors
Your work before and after, the repairs customers log against your name, and your studio.
For repairers →The community
A niche audience, on purpose
Bought on purpose
Members research fabric, leather, construction and fit before they buy, then wear the same jeans, boots or jacket for years. They are looking for makers and shops worth trusting.
Worn and recorded
Every wear, wash and repair is logged against the exact brand and model, so every fade photo on DENIMHEAD is tied back to what you make or sell.
Worldwide
Members in 52 countries, using the app in 12 languages on iOS, Android and the web.
Only what lasts
Raw and selvedge denim, boots, chore coats, work shirts and heritage workwear. No fast fashion, by design.
What you get
Everything in a partnership
A page that looks like yours, not ours
Your page lives in the apps and on the web at denimhead.app/org/your-name. Your logo, three images and a description written in a full editor with headings, pictures and links. Your website, phone, email and socials, and a verified Partner tick once we confirm it is you.
Your page carries no DENIMHEAD logo, no competitor ads and no rail of other people’s stock. Search engines can read it, so it can be found from Google as well as from the app.
Your products, one tap from buying
We connect with your product feed, so your page fills itself: products grouped by type, with prices, sale prices and sizes in stock. Each product gets a page of its own, and BUY NOW goes straight to the product on your website.
Your products also appear in the DENIMHEAD Shop, under “Buy it new” on the model pages for your products, and in the FOR SALE rails across the app. Stock updates every night.
Every model, described your way
Brands manage their own catalogue of jeans, jackets, boots, shirts and accessories: every model with up to ten photos, a description, a full spec sheet (fabric, mill, weight, weave, sanforisation, made in, and more) and size charts both raw and after one wash, shown in inches or centimetres.
When members add your piece to their wardrobe they pick the exact model, so every wear, wash and fade they post is tied back to it.
Showcase how your denim and leather products age over time
Raw denim, leather boots, waxed canvas and heritage workwear are all sold on the promise of how they will age. Your Fade Archive shows that promise kept: photo sets of real pieces, with the wears, washes and soaks behind each one, filterable by type, and each with its own public page.
Retailers use it for pieces their customers bought from them and wore in.
Your repairs, before and after
A gallery of the work you have done: blowouts darned, elbows rebuilt, sashiko reinforcement, chainstitch hems, with photos and your notes. When members log a repair and name your shop, it counts towards “repairs logged here” on your page, proof that comes from your customers, not from you.
Hundreds of pairs, not one product shot
Underneath your page, FROM THE COMMUNITY collects every item and post members have tagged with your brand or had repaired at your shop. New customers see your work on real people, in every stage of wear.
Post to the feed as your business
Share archive entries, new arrivals and finished repairs to the DENIMHEAD feed under your business name and logo, not a personal account. Anyone on your team can post, and every post links back to your page.
Shops and studios Directory launching soon
Add every shop or studio you run, with opening hours, photos, services, the brands you stock, and directions and Street View that open in the reader’s own maps app. Each one has a page of its own, and all of them will be part of the DENIMHEAD Directory when it launches.
Host your own fade competition, free
Run a fade-off for one of your models or your whole range, put your products up as prizes, and add your logo as sponsor. You set the rules, pick the judges and announce the winners, and every entry is posted to the main feed with your hashtag.
Would rather sponsor than host? Ask about our upcoming competitions at [email protected].
Edit everything from your phone or computer
One panel holds your profile, your models or products, your shops and your archives. Add team members so the right people can update it, and change anything at any time.
Founding partners
Join free during 2026
Every business that claims its page during 2026 becomes a founding partner, with every feature above included free. We will give you notice before anything changes.
- Find your page Search for your business in the app or at denimhead.app. Every approved brand already has a page. Not listed? Email [email protected] and we will set one up.
- Claim it Sign in, open your page and tap “Is this your organisation?”. Tell us who you are.
- We confirm it is you We check every claim by hand, usually within a few days, and email you when your page is yours.
- Make it yours Add your logo, images, description, models, shops and archives. We connect your product feed so your products appear too.
Questions
Frequently asked
What does it cost?
Nothing during 2026. Every claimed business is a founding partner and gets the full set of features free. We will give you notice before anything changes, and there is no card to enter.
Do I need a product feed?
No. Your page, archives, posts and competitions all work without one. A feed is only needed to show your live products, and we set that up with you.
Can I pay for a higher position or for ads?
No. We do not sell rank in search or in the directory, and partners do not buy placement in other people’s feeds. A list you can buy your way up is not one people trust, and trust is what makes a listing here worth having.
We already have a page. Who made it?
Every approved brand in the catalogue has a page, because members tag what they wear. Claiming it puts you in charge of it. Nothing on it changes until you edit it.
Who can edit our page?
Anyone you add as a team member. You can add and remove people at any time.
Will our page show up on Google?
Yes. Your page, your archives and your product pages are ordinary web pages that search engines can read, as well as being in the apps.
We are a shop or a repairer, not a brand. Is this for us?
Yes. Retailers get their products and shops, repairers and tailors get the Repair Service & Archive and their studios. See the pages for retailers and repairers and tailors.
Is the DENIMHEAD Directory live?
Not yet. Your shops and studios already appear on your own page, with hours, directions and the brands you stock. They will be part of the directory when it launches.
Apart from the competition, the screenshots on this page show Signal Box Denim Co., Weft & Welt and Bobbin & Darn, three fictional businesses we created to show the features without featuring any real company. Everything you see is the real DENIMHEAD app.